DIRECT TO GARMENT

Direct To Garment printing (DTG), or simply “digital” is essentially a big inkjet printer for printing on garments. DTG is perfectly suited to high detail photographic images, images with a lot of print colours, or low volume orders that fall below the minimum order quantity for screen printing.

 

MINIMUM ORDER: 5pcs

TURNAROUND: 6 – 7 working days

 

NOT ALL DTG IS CREATED EQUAL

As with screen printing, quality & finish can vary greatly depending on which company you choose to work with. We have the same outlook for DTG as we do with screen printing, which is a focus on offering the best possible quality above all else. We have put in the leg work with DTG to ensure that we can meet the high standards that are expected from us & deliver a great product.

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DTG – PRINT QUALITY

HOW DTG PRINT QUALITY CAN VARY

WHAT TYPE OF DTG COMPANY SUITS ME?

Who you order from can really effect the final print results. Here’s a brief run down of the business models you typically find with DTG printing:

Single piece, high volume

Often offering 24 – 48 hour turnarounds, these companies are great if you need a one off shirt, fast & you don’t really care about what it is & how the print looks. Their business model is cheap & fast, but the quality can suffer.

Print on demand

Larger companies that are mainly selling promo or branded items often work with printers that offer print on demand services. This usually involves you integrating your own store with their software, so when your store gets an order, they print & ship it for you, typically the same day. The downside of this is it is quite difficult to find a company that have great service, speed & quality. You need to be confident & trust that they won’t send out sub par or defective items directly to your customer & that they will appropriately handle any issues that crop up.

Bulk, promo

Often offering cheap pricing, but with a high minimum order. Most of the time they will also offer print on demand, but not always. Perfect for cheap promotional items with a bunch of print colours, in a high quantity. You often sacrifice quality for a lower price.

Bulk, fashion

This is where we like to be. While we do offer lower quantities & sampling, we factor in extra time for making up digital proofs which need approval before any printing goes ahead. We also test thoroughly to ensure we are happy with how the print looks before producing your order. Due to this, we are a little more expensive than the other models, & slower than the 24 – 48 hour options but the quality speaks for itself.

VARIATION IN QUALITY

DTG is potentially more accessible than screen printing, after all its just “pressing print” right? Not exactly. As with screen printing there is a learning curve, so while it can be easy enough to get into, mastering the process is what can set you apart from other companies.